The Royal Geelong Yacht Club Inc.
requires the services of a
Marketing & Communication Coordinator (ft)
Overview of Role
- The Marketing and Communications Coordinator is an integral role within the
Royal Geelong Yacht Club team.
The role focuses on the delivery of marketing and communication activity
across all elements of the club – with a focus of maximizing business to
consumer revenue streams. This will require work across three key segments
(but not be limited to): - Club Memberships Sales, Retention and Engagement
- Major Events Marketing and Communications
- General Club Marketing & Communications
The role is often the first point of contact for new Members at the Royal
Geelong Yacht Club. As such, the role requires an individual with an outgoing
and friendly personality.
Broadly, the successful applicant will be responsible for the initiation and
implementation of marketing activity across all club channels including
website, email, social, media, PR and above the line marketing initiatives.
Job/Task Profile
1. Membership Recruitment, Retention and Engagement
- Oversee the Membership Operations Budget
- Liaise with external marketing contractors on delivering our
membership recruitment and engagement strategies. - Work with Club Operations Administrator to develop & plan for
Member events and hospitality (Club Operations Administrator to
deliver) - Create and distribute new Member information packs
- Responsible for new Member Induction and implementing Member
meet and greets (e.g. monthly New Members Night) - Maintain an up to date Membership database using Micropower
- Facilitate the Membership pathways by establishing and monitoring
communication points at each stage of Membership (e.g. from a
Learn to Sail Course to signing up for Membership) - Prepare monthly (or more frequently as required) membership reports
for Board and staff meetings - Monitor and implement membership renewal processes
- Design, coordinate, and collate data from Member satisfaction surveys
- Manage and update Member Benefits document
2. Major Events
- Work with Major Events Manager to set event marketing and revenue
objectives for each event and develop the strategy / action plans to
deliver upon them. - Responsible for the implementation of the marketing strategy for each
event across all channels. - Design marketing collateral and signage as required for Major Events.
- Work with Major Events Manager to generate monthly sales reports for
the board and staff. - Work with Major Events Manager to design, coordinate, and collate
data from Member satisfaction surveys.
3. General Club Marketing & Communications
- Ownership of all club marketing channels and delivering / overseeing
the generation of the content for each. - Liaise with external marketing contractors on overall marketing strategy
and its implementation. - Control the club’s brand & style guide to ensure consistency and
maintenance of a professional image - Work closely with the Sailing Academy Coordinator to promote
programs with a view to facilitating membership pathways - Design of all club event flyers, templates and collateral using programs
such as In Design/Photoshop/Illustrator/Canva - Edit and oversee weekly newsletters using Mail Chimp
- Responsible for creating and posting content to RGYC social media
platforms, including Facebook, Twitter and Instagram. - Generate new content for website blogs on a regular basis
- Collate and coordinate content for annual printed club magazine,
assist with editing process - Assist with design and content for any additional marketing materials
- Provide monthly reports for Board meetings
- Create and manage content for in house television, power point
displays and point of sale displays.
Key Competencies
- Experience in Membership based organisation
- Experience in developing marketing strategy and implementation
- Knowledge of design programs such as Photoshop, Illustrator, In Design
or other - Advanced knowledge of Microsoft Office Suite particularly Excel.
- Advanced knowledge of social media platforms. Demonstrable
experience working with Facebook, Instagram, Twitter. - Experience in writing media releases, newsletter and blog content
- Experience in digital media (uploading content to websites)
- Experience in Mail Chimp or other EDM platform
- Strong interpersonal skills with customer focus
- Strong communication skills – listening, verbal and written
- Strong organizational skills
- Ability to use initiative
- Ability to work autonomously as well as within a team
To view the full Position Description please CLICK HERE.
To apply CLICK HERE or please forward your cover letter & CV to:
Royal Geelong Yacht Club
PO Box 156
GEELONG VIC 3220